The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others? How has this sector been able to bounce back? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition?
Well documented and with many testimonials from key players in the industry, this book is an immersion in the fascinating world of luxury. Essential for understanding what is at stake in this key sector of the world’s economy, it gives an account of the emergence of a “new normal” generating new demands, rules and standards.

Sommaire de l'ouvrage

Part 1 The Rise of a New Empire

Chapter 1 An Empire Challenged by New Consumption Patterns
Chapter 2 The Emergence of a New Normal
Chapter 3 Management of the Empire
Chapter 4 Luxury, on a Mission to Promote Sustainable Development
Chapter 5 Social and Corporate Responsibility at a Crossroads
Chapter 6 New Experiences and New Closeness
Chapter 7 Wellbeing, a New Planet for Luxury

Part 2 The Luxury Sector: An Empire Under Pressure

Chapter 8 Luxury and the Health Crisis
Chapter 9 France, a Leading Role in World Luxury
Chapter 10 Italy, the Envy of All
Chapter 11 Switzerland, a Third Luxury Land
Chapter 12 Other European Players
Chapter 13 North America, the Great Powerhouse of Accessible Luxury
Chapter 14 Asia-Pacific, a Vital Market
Chapter 15 The New Generation of Brands
Chapter 16 Numerous Growth Drivers